Loans Answers

“Advertising Mail”

Question: I would just love to know how much we charge the advertisers for processing their fourth-class bulk mail. I know that the vast majority of the mass we move is “advertising mail”, something like 80 percent of the volume is “advertising mail”. But how much of the revenue inputted into the postal service comes from advertisers who clog everyones’ mailboxes?

I swear, if there was a way to convert advertising mail into motor fuel, the Arabs would be out of business. It’s gotten to the point that at the end of the month it’s more stressful to sift through the “advertising mail” than to actually write the cheques to pay the bills!

But it goes past that. People get mail lost, not from postal workers from not doing their job, but actually doing it well, as bills and worse cheques get mixed in with the flyers and catalogues, and shitcanned as the consumer sorts the bills and anything good our of the “advertising mail”.

The result is consumers, thanks to lost bills (and hence their nonpayment) pay a price in the form of trashed credit records. And a lost cheque by the same process is even worse. And the advertisers, knowing that people try to sort it all, try to make their stuff look “official” in the hopes you open it.

Answer: Now I’ve heard it all. Blame advertisers because people are too stupid to properly verify what a piece of mail is before throwing it away? I guess all of us that work for the USPS have to accept our part of this blame too, if it wasn’t for us delivering that advertisement to the stupid people, they wouldn’t have to sort through it and ultimately throw their bills/checks away. we should be so ashamed of ourselves for causing these people to have bad credit ratings and being in financial hardship for throwing all those checks away. A perfect example, I attempted to deliver a certified letter to an address. Nobody was home so i left a notice. The next day the occupant asked if I had seen a cert for him. I informed him that the notice had been left and his response was, “I’m not very good at looking through my mail here at home, I get most of my important stuff at my office.” Now this guy lives in a VERY nice home in an area where a small 2BR/1 bath home sells for over $150. I guess it’s the advertisers fault this guy threw away his 3849 for this very important letter.

A telling statistic of the “advertising mail” industry is that supposedly with demographic targeting, they don’t carpet-bomb everyone. Yet, as a single-no-dependants, I get stuff adverting stuff for babies. The postage rates for “advertising mail” has to be exceedingly low. A successful advertising campaign in this industry is a mere two percent responce rate.

Bulk mailings are just that, bulk, it is cheaper to mail to all addresses in an area than to spend the money to research the demographics of each individual delivery point. But then again, that’s our fault too. The USPS should require all mailers to verify that “stuff for babies” doesn’t get delivered to “single-no-dependents” households.

Sorry if my response offended the intelligent people that frequent this newsgroup, this kind of BS just gets on my nerves.

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Filed under: Bad Credit Loan